With the growth of social media and the loved and loathed Influencer culture, the PR box has become an incredible tool for any business with a product to sell.
So, what makes the PR box so special you might ask?
To put it very simply, anyone using social media as a platform to market themselves needs a steady stream of fresh and engaging content. But where do they get this content and what makes it special - YOU, and more specifically your products. But it's not enough to just have a great product. The PR box offers you the chance to showcase your products in exactly the way you want - giving you a lot of control over the perception of the brand. If the 'Influencer' bought the product themselves and just showed their followers that they liked it for what ever reason it's good, it's still exposure but it doesn't showcase your brand or give you any control.
PR Box Essentials
Research, I can not stress enough the importance of choosing the right people to send your products to. This is a service we provide along with the creation of the perfect PR box we do all the hard work and create the perfect list of influencers.
When we reach out to people about offering a PR box we get an agreement for some content, or lots, depending on the brand and PR box. Some influencers will want payment for certain content and others will happily share for free. It's important to set your expectations at the beginning.
Presentation, the products can be amazing but if you throw it into a padded envelope with a business card it is not going to have the desired effect. You want to give the influencers a reason to spend as much time as possible with your PR box, showcasing it to their followers. A strong presentation, with all the right literature and freebies inside will give them the content they need for keep their platforms fresh.
Then finally, watch your social media reach grow along with your business.... de nada | You're Welcome
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